Microsoft Store & Xbox Attribution & Cross-Promo

The Cross-Platform Attribution Gap

Publishing on Windows/Xbox AND mobile? There's no way to attribute installs across stores or drive users between platforms without stitching together tools yourself.

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No Unified Attribution

Partner Center, App Store Connect, Google Play Console—each has its own install data with no way to connect campaigns across them.

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No Cross-Promo Path

Your mobile players would love the PC version, but there's no smart way to route them to the right store for their device.

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Blind Campaign Spend

Did that YouTube campaign drive Windows installs or mobile? Without cross-platform attribution, you can't optimize spend.

BoostOps + Partner Center

Connect your Microsoft Partner Center in minutes. Attribute Windows and Xbox installs and cross-promote across every platform your game is on.

Install Attribution

Attribute Windows and Xbox installs back to campaigns, cross-promo links, and referral sources with Partner Center integration.

Cross-Platform Attribution

See which campaigns and channels drive installs on Windows, Xbox, iOS, Android, and Amazon—all in one attribution view.

Smart Cross-Promo Links

Generate BoostLinks that detect the user's device and route them to the Microsoft Store, Google Play, App Store, or Amazon automatically.

In-Game Cross-Promo

Promote your Windows/Xbox version inside your mobile game and vice versa. Attribute every cross-platform install back to the source.

Quick Setup

1

Create Microsoft Entra ID app registration

2

Enter Tenant ID and Client credentials in BoostOps

3

Import your apps from Partner Center

4

Attribute installs and cross-promote across all platforms

Uses secure OAuth2 client credentials flow. Your credentials are encrypted with KMS.

Get Started Free

Built for Cross-Platform Studios

🎮 PC + Console Publishers

Attribute installs across Windows Store, Xbox, and mobile stores. Know exactly which campaigns drive installs on each platform.

📱 Mobile-First Studios

Expanding to Windows? Cross-promote from your mobile game and attribute every PC install back to the source.

🏢 Multi-Title Publishers

Cross-promote between your own titles across platforms. Use BoostLinks to send players to the right store, then attribute the install.

Ready to Attribute Across Every Platform?

Connect Microsoft Partner Center in minutes. Attribute Windows and Xbox installs and cross-promote alongside mobile.

Start Free Trial View Pricing

Free tier includes 2,001 attributed installs/month